What you should know about Mobile User Experience

A great idea alone does not make for a great app. The mobile user experience and the design of your app are just as important for success. “...the average app loses 77% of its DAUs (editors note: daily active users) within the first 3 days after the install.” - Andrew Chen In order to decrease this number you have to give…

Read More

How to stop losing users while asking for permissions

Allow us to access your location, phone contacts and photos to read this article. We won’t tell you why we need this information. Please click on “Allow” now. Okay, this is exaggerated, but sometimes it feels like this when apps ask for permissions. Right? You just have one chance to ask your user for permission. To increase your success rate…

Read More

What you can learn from Netflix concerning Gestalt Principles

Sitting on the sofa or laying in the bed? Chips or chocolate? Desktop, Smartphone or TV? What do you prefer while watching a series on Netflix? Netflix beats his competitors in usability  on all devices. Have you ever wondered why the usage of Netflix is this intuitive and easy? Possibly because your brain and mind understands the big picture before…

Read More