Top 19 Mobile App Analytics Tools in 2026

What are mobile analytics tools?

Mobile analytics tools are software platforms that track, measure, and analyze user behavior within mobile applications. They capture everything from basic metrics like downloads and sessions to complex behavioral patterns like user flows, feature adoption, and conversion paths.

These tools work by installing an SDK (Software Development Kit) into your mobile app. Once integrated, they automatically collect data about user interactions, technical performance, and business outcomes. 

According to Statista, mobile app users worldwide generate over 255 billion app downloads annually, underscoring the need for analytics tools that can uncover how people engage, convert, and retain across devices.

Top mobile app analytics software compared

1. UXCam

UXCam is the best session recording and product analytics platform for teams that want to understand real user behavior across mobile and web apps.

It combines session replay, heatmaps, and quantitative analytics to show not only what users do, but why they do it. UXCam goes beyond surface-level metrics, giving teams a complete, visual understanding of user journeys, uncovering friction points, and providing the insights needed to improve engagement and retention.

With UXCam, you can; 

• Get insights into your most important metrics with AI-powered KPI dashboards.

• See the hidden story behind user behavior with UXCam's session recordings and heatmaps.

• Gain an in-depth understanding of what drives users to convert or drop off with funnel and retention analytics.

• Reduce bugs and save developer time with crash analytics - replicate every crash in under 30 seconds.

What customers say about UXCam

UXCam is installed in over 37,000 products. Customers have reported higher conversion and retention rates since they started using UXCam. Don't just take our word for it. Here's what the internet has to say about UXCam:

• Coca-Cola's Costa Coffee increased user registration by 15% with UXCam.

• PlaceMakers doubled sales with UXCam.

• Baazar increased items added to cart by 18% with UXCam.

Features

• Session Replay: Watch video-style playback of real user sessions to see exactly how people navigate your app, where they struggle, and what leads to conversions or drop-offs

• Heatmaps: Visual overlays showing taps, scrolls, and swipes on each screen to surface usability issues and interaction patterns

• AI-Powered, Tara AI: AI assistant that answers questions about user behavior

• Funnels and Retention Analytics: Visualize conversion paths, identify drop-off points, and track how often users return to your app

• Issue Analytics: Real-time tracking of crashes, UI freezes, rage taps, and frustration signals with the ability to replay the exact session where issues occurred

• Smart Events and Segmentation: No-code event tracking with retroactive analysis and advanced segmentation by behavior, device, or custom properties

• Cross-Platform Support: Unified analytics across iOS, Android, React Native, Flutter, .NET, and Web for complete user journey visibility

• Data Hosting and security: Offering data hosting in the USA, EU and UAE.

Pros and Cons

Pricing

We offer a free plan with up to 3,000 sessions/month. Paid plans are session-based (Starter, Growth, Enterprise) and require custom pricing. Contact us for a 1:1 demo.

2. Firebase

Firebase offers a one-stop shop for app development needs, combining analytics and infrastructure into an all-inclusive service. One of the main advantages of using Firebase is that it offers a wide range of features, including analytics, crash reporting, hosting, and A/B testing, all under a single product.

Features

• Event Tracking: Monitor user interactions with specific elements within your app.

• Audience Segmentation: Group users based on shared characteristics or behaviors.

• Conversion Tracking: Measure the success of predefined user actions, like making a purchase.

• Retention Analysis: Understand how well you retain users over different periods.

• Attribution: Identify where your users are coming from, whether it’s organic search, paid ads, or social media.

Pros and Cons

3. Mixpanel

Mixpanel tracks user interactions and allows you to build custom reports. This mobile app analytics platform lets you evaluate user actions by segmenting them and creating funnels. In addition to tracking user interactions, Mixpanel also provides information about data points such as location, device, and channels, which can give you insights into your users' demographics and behavior. 

Features

• Event Tracking: Monitor user actions in real-time to understand how people interact with your app.

• Segmentation: Break down your user base into segments to get detailed insights on specific groups.

• Funnel Analysis: Identify where users drop off in their journey and optimize conversion rates.

• Retention Reports: Track how well you’re retaining users over time and what features keep them coming back.

• Cohort Analysis: Group users based on their behavior or demographics for deeper insights.

Pros and Cons

4. Userpilot

Userpilot is a comprehensive product growth platform that offers powerful analytics and engagement tools for both web and mobile applications. The platform enables product teams to understand user behavior, create personalized onboarding experiences, and improve product adoption without requiring technical expertise.

Features

• Cross-Platform Analytics: Unified analytics for web and mobile, allowing you to track the entire user journey in one place.

• Custom Dashboards: Build flexible datasets and reports tailored to your specific product goals and team needs.

• Mobile Screen Analytics: Monitor key metrics and user flows to identify friction points and optimization opportunities.

• Advanced Segmentation: Group users based on behavior, demographics, or custom properties for targeted analysis.

• In-App Engagement Tools: Create mobile carousels, slideouts, and push notifications without code.

Pros and Cons

5. Amplitude

Amplitude is a robust quantitative analytics tool. Its features and use cases are comparable to those of Mixpanel. One of the key features of Amplitude is its ability to track user actions and analyze user behavior. It provides a range of tools and metrics that can help you understand how users are interacting with your app. You can also use Amplitude to create custom reports and funnels to understand how users are progressing through your app and identify any areas where they may be struggling or dropping off.

Features

• User Journey Tracking: Examine the paths users take through your app to identify opportunities and pitfalls.

• Segmentation: Break down your audience into distinct groups to analyze specific behaviors and characteristics.

• Retention Analysis: Measure how well you keep users engaged over a defined period.

• Funnel Analysis: Understand where users drop off and how they move through different stages of your app.

• Behavioral Cohorts: Create user segments based on behavior patterns to tailor your engagement strategies.

Pros and Cons

6. Countly

Countly provides an overall analytics picture for web and mobile. It offers a real-time, open-source mobile analytics application that can be hosted on your own servers. One of the key features of Countly is its ability to track user behavior and provide a range of metrics and tools for understanding user actions. It offers a range of features for tracking user events, analyzing user demographics, and identifying areas for improvement.

Features

• Open-Source Platform: Full access to source code with the ability to customize and extend functionality

• Self-Hosted Deployment: Host on your own servers or private cloud for complete data control

• Plugin Architecture: Extend capabilities with plugins for push notifications, crash reporting, and more

• Retention and Funnel Analysis: Track user return rates and conversion through multi-step flows

• Push Notification Management: Send targeted push campaigns directly from the platform

Pros and Cons

7. Apple App Analytics

Apple App Analytics, available through the Apple Developer Program, is a built-in analytics tool that requires no additional setup or SDK integration. It automatically provides insights into app performance, marketing effectiveness, and user engagement directly from your App Store data. While Apple App Analytics offers a solid starting point, especially for iOS-only apps, it’s best used alongside a more advanced analytics solution to gain deeper behavioral insights and cross-platform visibility.

Features

• App Store Performance: Track impressions, product page views, and download conversion rates

• Basic Usage Data: Monitor app installations, sessions, and active devices

• Sales Data: View in-app purchase revenue and transaction volumes

• Campaign Tracking: Measure effectiveness of marketing campaigns and acquisition sources

• No Implementation Required: Data available automatically through App Store Connect.

Pros and Cons

8. Adobe Analytics

Adobe Analytics gives you the tools you need to understand your users. This app analytics tool is priced for enterprise clients only.  It provides a range of features for tracking and analyzing user behavior, including tools for identifying trends and patterns, measuring the effectiveness of marketing campaigns, and understanding customer journeys. To learn more about customer journeys, read our guide on the mobile app customer journey. 

Features

• Cross-Channel Analytics: Track user journeys across mobile apps, web, email, and offline channels

• Advanced Segmentation: Create complex audience segments using virtually any data combination

• Attribution Analysis: Understand which channels and touchpoints drive conversions

• Flow Visualization: Explore user paths through your app with interactive flow diagrams

• Cohort Analysis: Group users by shared characteristics and track behavior over time.

Pros and Cons

9. Glassbox

Glassbox provides digital experience analytics across mobile and web. They focus on journey mapping but have many more features, listed below. However, it is not as comprehensive or feature-rich as some of the other options on the market. It may lack some of the advanced tracking and analysis tools offered by other platforms, and may not be as scalable or flexible in terms of integrations and customization. 

Features

• Automatic Session Capture: Records every user session without manual event tagging

• Crash Analytics: Identifies and diagnoses technical errors with full session context

• Network Performance Monitoring: Tracks API calls, load times, and connectivity issues

• Struggle Detection: Automatically flags sessions where users show signs of frustration

• AI-Powered Insights: Machine learning surfaces patterns and anomalies automatically.

Pros and Cons

10. Localytics

Upland Localytics is a mobile app marketing and analytics platform designed to help brands build stronger relationships with their users. It combines user insights with advanced engagement tools to deliver personalized experiences that drive loyalty and retention. At its core, Localytics excels in push notifications, allowing marketers to create dynamic, behavior-based campaigns that reach users at the right moment.

Features

• Marketing Analytics: Track sessions, events, and user acquisition with a focus on marketing metrics

• Attribution Modeling: Understand which channels and campaigns drive app installs

• Uninstall Tracking: Detect when users uninstall your app and analyze contributing factors

• Lifetime Value (LTV) Analysis: Calculate and track user value over time

• Mobile CRM: Build user profiles and segment audiences for targeted messaging

Pros and Cons

11. Contentsquare

Contentsquare is primarily known for its web analytics expertise, but also offers an advanced solution for mobile app analytics. It helps teams understand how users interact with their apps, what draws engagement, where users face friction, and why some decide to uninstall. Although it’s more widely used for web analytics, its mobile solution provides valuable cross-platform visibility, making it ideal for companies seeking to enhance digital experiences across both web and mobile.

Features

• Zone-Based Heatmaps: Analyze engagement with screen areas rather than just specific elements.

• Session Replay: Watch recordings of real user sessions to understand behavior patterns.

• Journey Analysis: Visualize complete user paths across multiple sessions and touchpoints.

• Struggle Scoring: AI identifies sessions where users show frustration or confusion.

• A/B Testing Integration: Connect test results with behavioral data for deeper insights.

Pros and Cons

12. App Radar

App Radar enhances app visibility, improving your user acquisition rates. The platform offers a unique combination of AI-powered tools that draw from a significant pool of data, making it easier for app developers and marketers to achieve growth and success with their apps. Beyond ASO, App Radar provides comprehensive performance tracking, from measuring installs and reviews to analyzing marketing campaign results.

Features

• Keyword Research and Tracking: Find high-value keywords and monitor rankings over time

• App Store Performance Metrics: Track impressions, conversions, and download trends

• Ratings and Reviews Management: Aggregate and analyze user feedback across app stores.

• Conversion Rate Optimization: Test and optimize store listings for better conversion.

• App Health Dashboard: Unified view of essential ASO metrics and performance indicators.

Pros and Cons

13. AppsFlyer

AppsFlyer provides a wide range of features across its plans, from basic analytics tools to advanced solutions like fraud protection, audience segmentation, and custom APIs. Users can choose the plan that best fits their requirements to leverage the platform's capabilities for app growth and optimization.

Features

• Mobile Attribution: Track which marketing channels and campaigns drive installs and conversions

• Multi-Touch Attribution: Understand the complete customer journey across multiple touchpoints

• Fraud Prevention: Detect and block fraudulent installs and engagement

• Audience Segmentation: Create cohorts based on acquisition source and behavior

• Privacy-Compliant Tracking: Support for iOS SKAdNetwork and Android Privacy Sandbox

Pros and Cons

14. Survicate

Survicate is a survey tool used to collect customer feedback across various channels, including mobile apps, email, websites, and products. It’s user-friendly, allowing you to set up and launch surveys in minutes, all thanks to its AI-powered survey creator and pre-made templates. With Survicate, you can run surveys on specific screens and events within the mobile app and select a group of users you want to collect feedback from based on factors such as traits, the device used, or the operating system.

Features

• In-App Surveys: Deploy surveys on specific screens or trigger them based on user actions

• AI Survey Creator: Generate survey questions automatically based on your goals

• Survey Templates: Pre-built NPS, CSAT, CES, and custom survey templates

• Advanced Targeting: Show surveys to specific user segments based on traits or behavior

• Survey Logic: Create branching surveys that adapt based on user responses

Pros and Cons

15. Singular

Singular focuses on empowering marketers to achieve a complete view of their marketing ROI by integrating next-gen attribution with full-funnel marketing data and robust fraud prevention mechanisms. The platform stands out for its ability to measure and report across all marketing channels, including apps, web, SMS, referrals, email, and TV, through an open integration framework. 

Features

• Unified Attribution: Track user acquisition across all marketing channels in one place

• Cost Aggregation: Automatically import ad spend from all networks for accurate ROI

• Fraud Prevention: ML-powered fraud detection with quality scores for traffic sources

• Creative Analytics: Measure performance of specific ad creatives and variations

• SKAdNetwork Support: iOS 14+ privacy-compliant attribution.

Pros and Cons

16. Adjust

Adjust operates as a part of AppLovin, catering to a global market. It's designed to serve marketers aiming to scale their apps across multiple platforms, including mobile and CTV. The platform is suitable for a diverse range of clients, from fast-growing digital brands to traditional companies venturing into mobile apps.

Features

• Cross-Platform Attribution: Track user acquisition across mobile, CTV, and OTT

• SKAdNetwork Measurement: Privacy-compliant iOS attribution

• Fraud Prevention Suite: Detect and block fraudulent installs and engagement

• Audience Segmentation: Build cohorts based on acquisition and behavior

• Data Residency Options: Choose where your data is stored for compliance

Pros and Cons

17. MoEngage

MoEngage is favored for its user-friendly interface, robust feature set, and strong customer support. However, it has room for improvement in pricing and some aspects of its performance and features. For those seeking a comprehensive marketing automation tool with excellent analytics and reporting capabilities, MoEngage delivers.

Features

• Behavioral Analytics: Track user actions and identify trends across cohorts

• Funnel and Cohort Analysis: Measure conversion rates and retention by user segments

• AI-Powered Predictions: ML models forecast churn, conversions, and lifetime value

• Unified Customer Profiles: Complete view of each user across all touchpoints

• Dynamic Segmentation: Create audience segments that update automatically based on behavior

Pros and Cons

18. Kochava

Kochava stands out as a comprehensive solution for mobile app analytics and attribution, providing valuable insights and tools for marketers to help them optimize their campaigns. Its focus on real-time data, user engagement, and fraud prevention, combined with extensive support and training options, makes it a solid choice for businesses aiming to improve their mobile app performance.

Features

• Real-Time Attribution: Instant visibility into campaign performance and user acquisition

• Unified Audience Platform: Build and activate audience segments without data movement

• Fraud Prevention: Detect and prevent mobile ad fraud across acquisition channels

• Cost Analytics: Import ad spend from networks for accurate ROI measurement

• Privacy Compliance: Support for iOS SKAdNetwork and privacy regulations

Pros and Cons

19. Woopra

Woopra is a real-time customer analytics service used by sales, service, and marketing teams to optimize customer engagements and improve conversion rates. It tracks users' activity across multiple touchpoints, integrating web, mobile, email, help desk, and more. While Woopra is notable for its ability to integrate with several different marketing channels, the learning curve with this tool can be a bit prohibitive.

Features

• Customer Journey Analytics: Map complete user paths across all touchpoints and channels

• Behavioral Segmentation: Create dynamic user segments based on actions and properties

• Individual Customer Profiles: Detailed view of each user's complete history

• Retention Analytics: Measure how often users return and what drives engagement

• Automated Triggers: Execute actions based on user behavior patterns

Pros and Cons

How to buy a mobile app analytics software

Before you start shopping for mobile app analytics software, it's important to determine your specific needs. Ask yourself the following questions:

• What are your app's main objectives?

• Which metrics are most important to you?

• Do you require real-time analytics?

• Are you interested in user behavior or just the raw numbers?

• Do you need to integrate the analytics software with other tools?

Answering these questions helps you narrow down your search and find the ideal software for your app.

2. Research available options

To find the perfect mobile app analytics tool, you'll need to do a bit of research. Fortunately, plenty of options are available, including trusted providers like UXCam, Firebase, Mixpanel, and Amplitude. Reading reviews and asking for recommendations from fellow professionals can help you make an informed decision. Of course, when choosing a tool, it's important to compare features, pricing, and level of support to ensure you're getting the best fit for your needs.

3. Consider UX and ease of use

A great analytics tool should make your job easier, not harder. Complex dashboards and confusing interfaces can slow you down and make it difficult to extract meaningful insights. UXCam stands out for its intuitive design and user-friendly dashboard, making it simple to track user behavior, analyze key metrics, and visualize data in just a few clicks. If you want to streamline your analytics process and focus on what matters most, UXCam is the tool to choose.

4. Request a demo or trial

Exploring different mobile app analytics tools is like test-driving cars to find your perfect match. Luckily, most providers offer free trials or demos, giving you the chance to take each one for a spin. Don't miss out on this opportunity to make sure the tool fits your needs and feels like a comfortable ride.

5. Check for integration capabilities

Simply put, compatibility is key. Consider your current tech stack and make sure the software you choose is in sync with your existing tools like CRM systems, marketing automation platforms, or app development frameworks. It's the little things that make a big difference!

6. Evaluate pricing and plans

Mobile app analytics software is typically offered in various pricing tiers or plans, with each level providing different features and benefits. Carefully evaluate each pricing plan to determine which one best fits your needs and budget. Keep in mind that some providers may charge extra for certain features, such as real-time data or custom event tracking, so it's crucial to read the fine print.

7. Examine the level of support offered

Have you thought about the level of customer support you'll receive when choosing an analytics software vendor? Top-notch providers are there for you through thick and thin with responsive and helpful service across various channels. Don't forget to peek into their resources, like how-to guides and webinars, to ensure you're maximizing the tool's potential.

By following these seven steps, you'll be well on your way to selecting the perfect mobile app analytics software for your app. Take your time, research your options, and remember to consider factors like UX, integration capabilities, and customer support. Happy hunting!

Optimize your app performance with UXCam

Choosing the right mobile analytics tool can be the difference between an app that struggles and one that thrives. With countless metrics to track and user behaviors to understand, the right insights empower you to build smoother, more engaging experiences that keep users coming back.

UXCam brings everything together in one intuitive platform, combining session replays, heatmaps, and funnel analytics to help you uncover what’s really happening inside your app. You’ll see exactly how users interact, identify friction points instantly, and make data-driven improvements with confidence.

Ready to see your app through your users’ eyes? Try UXCam for free today and turn every interaction into an opportunity for growth.

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