Know What to Measure
Analytics are important, but many product managers still don’t understand what data should be measured to tell the real story of their product. That’s why we thought it’d be helpful to put a webinar together where we invite two experts that know how to set up and use tech stacks.
What you can expect
How to use multiple analytics for mobile apps:
Learn
Learn to create a customer-centric sheet to find your KPIs.
Understand
Know how to choose the fitting analytics tools.
Master
Master setting up your tech stack accurately.
Your instructors
Mark Waddoups
Sr. Product Manager at WGU
Mark Waddoups is a versatile product leader with 21 years of experience. He works as a senior product manager at Western Governors University, where he manages the successful myWGU mobile apps.
Christian Eckhardt
Co-founder and CEO at Customlytics
Christian Eckhardt is a mobile tech expert, accomplished product manager and the communicative brain of mobile technology consultancy Customlytics.
Jonas Kurzweg
Head of Marketing at UXCam
At UXCam, Jonas works with successful apps to help them improve their app's KPIs. As a marketer, he's in touch with metrics and analytics every day.
