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Know What to Measure

Analytics are important, but many product managers still don’t understand what data should be measured to tell the real story of their product. That’s why we thought it’d be helpful to put a webinar together where we invite two experts that know how to set up and use tech stacks.

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What you can expect

How to use multiple analytics for mobile apps:

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Learn to create a customer-centric sheet to find your KPIs.

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Know how to choose the fitting analytics tools.

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Master setting up your tech stack accurately.

Your instructors

  • Mark Waddoups

    Mark Waddoups

    Sr. Product Manager at WGU

    Mark Waddoups is a versatile product leader with 21 years of experience. He works as a senior product manager at Western Governors University, where he manages the successful myWGU mobile apps.

  • Christian Eckhardt

    Christian Eckhardt

    Co-founder and CEO at Customlytics

    Christian Eckhardt is a mobile tech expert, accomplished product manager and the communicative brain of mobile technology consultancy Customlytics.

  • Jonas Kurzweg

    Jonas Kurzweg

    Head of Marketing at UXCam

    At UXCam, Jonas works with successful apps to help them improve their app's KPIs. As a marketer, he's in touch with metrics and analytics every day.

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