Top Analytics SDKs 2025 [Updated]

UXCam

Website: UXCam App Analytics

UXCam is the market leader for qualitative in-app analytics SDKs.

The solution helps you to understand actual user behavior. Session Replay, for example, allows you to see how real users are using your app, while User Journey Analytics lets you follow and optimize the user’s journey and Heatmaps enable you to see which elements get the most attention to optimize every single screen.

UXCam tracks billions of data points every month and is used by companies such as Vodafone, Nissan, or NBC.

UXCam is installed in over 37,000 apps. Customers have reported higher conversion and retention rates since they started using UXCam:

• Coca-Cola's Costa Coffee increased user registration by 15% with UXCam [Link to case study].

• Housing.com increased feature adoption by 20% with UXCam [Link to case study].

• PlaceMakers doubled sales with UXCam [Link to case study].

Features

• Take advantage of in-depth behavior analytics: With detailed analytics including heatmaps, screen flow analysis & funnel tracking – UXCam can be your single source of truth for user behavior.

• Improve app performance: UXCam provides insights into UX issues, alerting you to crashes, UI freezes, and handling exceptions that are easily preventable.

• Understand user journeys: UXCam's tracking capabilities allow you to see the complete user journey, helping you understand how users interact with your app and identify areas for improvement.

• Increase conversion rates: By identifying and addressing user struggles, UXCam can help increase conversion rates and improve the overall effectiveness of your app.

• Customizable dashboards: UXCam's AI-powered customizable dashboards allow you to track the performance metrics that matter most to your app and easily understand how your app is performing.

Pros and Cons

UXCam offers a free plan and a free trial. You can integrate UXCam into your mobile app in 5 minutes with one code snippet.

If you have any questions about UXCam, reach out for a 1:1 demo.

Amplitude

Amplitude provides an event-based quantitative analytics SDK.

Amplitude offers a comprehensive list of essential event-based analytics methods, such as cohort analysis, correlation analysis, or funnel analysis. The tool is also making an effort to move in the predictive analytics space. That means that the tool tries to predict behavior, e.g. which users are likely to churn.

Pricing:

Amplitude Analytics is free if you track up to 10 million actions per month. If your app tracks more than that, you’ll have to upgrade to an annual contract. According to our sources, this contract starts at $2k/month for SMBs.

Google Firebase

Google’s all-in-one SDK is called Firebase.

Firebase does not only come with a mobile version of Google Analytics, but it also provides you with tools to develop and host your app. If you’re interested in just the analytics capabilities of Firebase: They provide you with a solid quantitative solution that is mostly even-based. If you use Google Analytics for web, you can expect something similar here.

Pricing:

Unlike Google Analytics, Firebase is not free. The pricing scales up with your app and the amount of usage of their cloud features. You can calculate it here.

Flurry

Flurry, which is owned by Yahoo, is one of the oldest analytics SDKs.

In terms of functionality, the tool gives you a solid quantitative foundation. From event analysis to user segmentation, Flurry is the complete package. Because Flurry is free, don’t expect outstanding customer service though.

Pricing:

Flurry is free. By using Flurry you do, however, give up rights for your data to a certain extent. This makes Flurry a problematic choice for bigger organizations.

Mixpanel

Mixpanel is another vendor for a quantitative analytics SDK.

The functionality of Mixpanel is comparable with Amplitude. The tool is event-based and offers a variety of features to analyze, correlate, and predict events for your app. Mixpanel also gives you the ability to send push notifications.

Pricing:

Mixpanel offers three pricing tiers. The first tier is a limited free plan. The second tier is a plan that adjusts to your usage, starting at $89 per month for 1k monthly tracked users. The third tier is the enterprise plan with enterprise-level pricing.

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All in all, each SDK that is listed here is a choice worth considering. How you pick the right SDKs depends on the nature of your app and your personal preferences.

To give you a better idea of the SDK space in general, take a look at our SDK Map:

Related Articles:

Why UXCam has the best SDK in the mobile app market

11 Essential Mobile SDKs That Will Improve Your App

What is UX Analytics?

Top 11 Analytics Tools for Mobile (updated)

The Complete SDK Map

Best UX Tools