Top Analytics SDKs 2026

What are analytics SDKs?

Analytics SDKs (Software Development Kits) are prebuilt tools that developers add to their apps to collect data on user behavior, performance, and engagement. They track actions like screen views, taps, errors, and session duration to help teams understand how people use their apps.

With this data, product and marketing teams can identify friction points, improve user experience, and measure the success of new features or campaigns. Analytics SDKs simplify implementation, offering ready-made tracking, event logging, and integration with analytics platforms.

Top 6 analytics SDKs you should consider 

• UXCam

• Amplitude 

• Google Firebase 

• Mixpanel

• Appsflyer

• Countly 

Here’s a quick comparison of the tools:

1. UXCam

UXCam is the market leader in qualitative in-app analytics SDKs, helping teams understand how users truly interact with their apps. Its lightweight SDK automatically captures gestures, taps, and screens, with no manual tagging required, so teams can visualize real behavior, uncover friction points, and make confident product decisions.

Features like Session replay, User journey analytics, and Heatmaps reveal how users navigate your app, which elements draw the most attention, and where drop-offs occur. UXCam tracks billions of data points every month and powers analytics for over 37,000 products used by brands like Vodafone, Nissan, and NBC.

Customers have achieved measurable success with UXCam:

• Costa Coffee increased user registration by 15%.

• Housing.com improved feature adoption by 20%.

• PlaceMakers doubled in-app sales after optimizing with UXCam.

Key features 

• In-depth behavior analytics: With detailed analytics including heatmaps, screen flow analysis & funnel tracking, UXCam can be your single source of truth for user behavior.

• App performance insights: UXCam provides insights into UX issues, alerting you to crashes, UI freezes, and handling exceptions that are easily preventable.

• Understand user journeys: UXCam's tracking capabilities allow you to see the complete user journey, helping you understand how users interact with your app and identify areas for improvement.

• Increase conversion rates: By identifying and addressing user struggles, UXCam can help increase conversion rates and improve the overall effectiveness of your app.

• Customizable dashboards: UXCam's AI-powered customizable dashboards allow you to track the performance metrics that matter most to your web or mobile app and easily understand how it is performing.

Pros

• Captures all micro-interactions

• Quantitative analytics: funnels & customizable KPI dashboards

• Automatic event capture reduces developer setup time.

• Works seamlessly across mobile and web apps, not just mobile.

• Advanced segmentation to group users by behavior, session type, or device.

• Qualitative analytics: session replay and heatmaps make behavior easy to interpret.

Cons

• Limited free plan

Pricing

UXCam offers a free plan and a free trial. You can integrate UXCam into your mobile app in 5 minutes with one code snippet. If you have any questions about UXCam, reach out for a 1:1 demo.

2. Amplitude

Amplitude provides an event-based quantitative analytics SDK. It offers a comprehensive list of essential event-based analytics methods, such as cohort analysis, correlation analysis, or funnel analysis. The tool is also making an effort to move into the predictive analytics space. That means that the tool tries to predict behavior, e.g., which users are likely to churn.

Key features 

• Behavioral analytics: Tracks detailed user interactions across your product to reveal engagement patterns and usage trends.

• Funnel analysis: Maps user journeys to identify where drop-offs occur and optimize conversion paths.

• Retention tracking: Measures how often users return, helping assess loyalty and product stickiness.

• Cohort segmentation: Groups users by shared behaviors or traits for deeper comparative analysis.

• A/B testing integration: Connects with experimentation tools to measure how changes affect engagement and conversions.

Pros

• Good data visualization and clear user journey tracking.

• Strong cohort and segmentation tools for deep insights.

• Scales well for large data and enterprise needs.

• The free plan includes generous usage limits.

Cons

• Setup and event tracking require developer support.

• Pricing increases quickly with data volume.

Pricing

Amplitude uses a tiered pricing structure: there’s a Free Starter plan with basic analytics, a Plus plan starting at about $61/month, and Growth and Enterprise plans with custom pricing based on MTUs and feature needs.

3. Google Firebase

Google’s all-in-one SDK is called Firebase. Firebase not only comes with a mobile version of Google Analytics, but it also provides you with tools to develop and host your app. If you’re interested in just the analytics capabilities of Firebase, they provide you with a solid quantitative solution that is mostly even-based. If you use Google Analytics for web, you can expect something similar here.

Key features 

• Event tracking: Captures in-app user actions to measure engagement, retention, and conversion across Android, iOS, and web apps.

• Audience segmentation: Groups users by behavior or demographics for targeted messaging and performance analysis.

• Real-time reporting: Delivers instant analytics updates for faster insights and decision-making.

• Crashlytics integration: Monitors app stability and pinpoints issues affecting user experience.

• Attribution tracking: Connects installs and in-app events to specific marketing campaigns.

Pros

• Easy setup and integration across web and mobile.

• Real-time analytics with automatic event tracking.

• Strong integration with Google Ads, BigQuery, and Crashlytics.

• Reliable infrastructure backed by Google’s cloud network.

Cons

• Limited querying capabilities in Realtime Database.

• Dependence on Google’s ecosystem creates vendor lock-in risk.

Pricing

Unlike Google Analytics, Firebase is not free. The pricing scales up with your app and the amount of usage of their cloud features. 

4. Mixpanel

Mixpanel is another vendor for a quantitative analytics SDK. The functionality of Mixpanel is comparable to Amplitude. The tool is event-based and offers a variety of features to analyze, correlate, and predict events for your app. Mixpanel also gives you the ability to send push notifications.

Key features 

• Event-based tracking: Captures every user action to reveal how people interact with features and content.

• Funnel analysis: Shows where users drop off in conversion paths to improve activation and retention.

• Cohort analysis: Groups users by shared behaviors or traits to compare engagement over time.

• Retention reports: Tracks user return rates to assess product stickiness and loyalty.

• A/B testing support: Measures how design or feature changes impact engagement and conversions.

Pros

• Intuitive dashboard and clean interface for quick insights.

• Advanced segmentation and funnel analysis for detailed behavior tracking.

• Flexible event tracking customizable to any product use case.

• Real-time data updates for fast decision-making and reporting.

Cons

• Setup and instrumentation often need developer involvement, reducing autonomy for PM/UX teams.

• Pricing tied to tracked users/events can restrict flexibility or make costs unpredictable.

Pricing

Mixpanel offers a free plan with core analytics and data history, plus its Growth plan that starts at $0.28 per 1k events, and Enterprise tiers with advanced features, larger data limits, and custom pricing options.

5. Appsflyer 

AppsFlyer is a mobile attribution and analytics platform that tracks user installs, campaigns, and in-app events across channels. It provides real-time insights, deep linking, and fraud protection to help marketers optimize acquisition, retention, and ROI.

Key features 

• Attribution tracking: Identifies where installs and in-app events originate across campaigns and ad networks.

• Deep linking: Directs users to specific in-app pages for smoother onboarding and conversions.

• Fraud prevention: Detects and blocks fake installs, clicks, and attribution fraud in real time.

• Audience segmentation: Creates high-value user segments for personalized targeting and remarketing.

• Cross-platform measurement: Tracks user activity consistently across mobile, web, and connected devices.

Pros

• Accurate attribution tracking across multiple ad networks and platforms.

• Easy SDK integration with clear setup and documentation.

• Comprehensive analytics dashboard showing campaign ROI and performance.

• Reliable fraud prevention tools protecting against fake installs and clicks.

Cons

• High pricing that scales quickly with app growth.

• Complex setup for advanced attribution and deep linking features.

Pricing

Appsflyer offers custom pricing based on monthly active users and feature needs. It provides a free plan with basic attribution and paid tiers with advanced analytics and fraud protection.

6. Countly 

Countly is an open-source, privacy-first analytics platform that gives teams full control over their data. It provides real-time insights across mobile, web, desktop, and IoT apps, combining product analytics, crash reporting, and engagement tools in a customizable, self-hosted solution.

Key features 

• Product analytics: Tracks user actions, sessions, and engagement to reveal how people interact with your app.

• Custom events: Lets teams define and monitor unique metrics specific to their product goals.

• Crash analytics: Identifies app errors, crash frequency, and affected user segments for faster debugging.

• User profiles: Stores detailed behavioral and demographic data for personalized insights.

• Push notifications: Enables targeted, data-driven messaging to boost retention and engagement.

Pros

• Open-source and self-hosted option for full control over data privacy.

• Real-time analytics with detailed user profiles and behavioral tracking.

• Built-in push notifications supporting personalized user engagement.

• Cost-effective solution for teams avoiding vendor lock-in and cloud dependency.

Cons

• Limited UI customization compared to enterprise analytics tools.

• Cross-app data aggregation can feel clunky for large teams.

Pricing

Countly offers a free self-hosted Lite plan, a FlexFree plan, a Flex plan starting at $40/month, and custom-priced Enterprise plans with advanced analytics, support, and scalable data options.

Conclusion

All in all, each SDK that is listed here is a choice worth considering. How you pick the right SDKs depends on the nature of your app and your personal preferences.

To give you a better idea of the SDK space in general, take a look at our SDK Map:

FAQ

Related Articles:

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Best Mobile Analytics Tools in 2026