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5 best UX analytics tools and software

5 best UX analytics tools and software

A good UX design is key when it comes to user satisfaction. Learn about five of the best UX analytics tools you can use to get valuable insights about user behavior.

January 17, 2023 by Jonas Kurzweg

UX Analytics Tools

User experience (UX) analytics help designers understand users’ behavior and how they interact with digital products. Designers use this information to make better design decisions that will improve the user experience of a product.

Below, we look at the UX analytics tools for mobile apps and web platforms you can use to gain insights about user behavior. The top UX analytics tools are Amplitude, UXCam, Adobe Analytics, Mixpanel, and Hotjar.

The tools we discuss can help UX designers and researchers collect, analyze, and report on user data. We’ll dig into tools for different platforms spanning a wide price range.

Amplitude

Amplitude

Pricing: Upon consultation 

Free trial: Free plan with basic analytics 

Support for: Mobile app and web platforms

Amplitude is a digital analytics platform that helps you measure, understand, and improve user engagement across web, mobile, and other channels. 

It provides key insights into how users interact with your product, including how they navigate, where they drop off, and what actions they take. 

How to analyze UX with Amplitude

Amplitude helps analyze user experience (UX) by providing insights into how users interact with a product or website. It tracks user behavior such as clicks, page views, and events, and allows for the creation of custom events to track specific actions within the product.

This data can then be analyzed to identify patterns and trends in user behavior, such as which features are most popular, where users are dropping off, and what actions are leading to conversions.

With this information, UX designers and product managers can make informed decisions about how to improve the user experience and optimize the product for maximum engagement and conversion.

Features 

  • Advanced behavioral analytics: The Amplitude platform gives you the ability to segment users and track their behavior over time.

  • Collaboration tools: You can include team members from the product, marketing, and engineering to collaborate on insights.

  • Bi-directional connection: The tool gives you a bi-directional connection with the data you’ve collected. This means you can enrich your data warehouse, resolve customer identities, and perform self-service analytics. 

UXCam

Best qualitative UX analytics tool UXCam

Pricing: Upon request

Free trial: 14 days

Support for: Mobile apps

UXCam is a must-have solution to study mobile app user behavior, giving you contextual and high-fidelity insights that you won’t get elsewhere. 

You can use it to understand how they behave and what they think when they use your product. All you have to do is get the software development kit (SDK) integrated into your application, and UXCam will start collecting data.

The SDK allows you to record user sessions and track users’ behaviors so that you can gain deeper insight into their experience on your platform.

How to analyze UX with UXCam

UXCam can enable product managers to deliver better user experience (UX) for their mobile app by providing them with valuable insights into how users are interacting with the app.

The platform allows for the tracking of user sessions, clicks, and gestures, and provides detailed reports on key metrics such as session duration, user flow, and heatmaps. This information can be used to identify patterns and trends in user behavior, such as which features are most popular, where users are dropping off, and what actions are leading to conversions.

With UXCam, product managers can also use the session replay feature to see the exact journey of the user, clicks and interactions with the app which can help identify usability issues and fix them. This can be especially helpful for identifying and resolving issues related to navigation, interface design, and overall usability. Additionally, UXCam allows for the creation of custom events, which can be used to track specific actions within the app, such as purchases or in-app sign-ups, and can provide insights into how users are engaging with the app's most important features.

By using UXCam, product managers can gain a deeper understanding of how users interact with their mobile app and use this information to make data-driven decisions about how to improve the user experience. This can lead to increased user engagement, retention, and ultimately better conversions for the app.

Features

  • Session replay: With UXCam, you can replay session recordings and analyze them using user frustration signals. The tool lets you apply advanced filters to recordings or segment them by mobile events, such as UI freezes, rage taps, and crashes. 

  • Event analytics: UXCam provides detailed event analytics. With this feature, you can measure the performance of your product and use event-based funnels to get qualitative insights.

  • Heat maps: UXCam’s heat maps show you user behavior on every screen. You can use the info from the heat maps to fix design bottlenecks on your platform.

  • Issue analytics: This tool lets you export technical logs and resolve UI freezes. You can also identify bugs and crashes on your mobile app.

  • Screen flow analytics: UXCam gives a complete overview of user screen flow. You can use this feature to build app flows that guide users on their journey.

If you have questions about UXCam, request a 1:1 demo.

Adobe Analytics

adobe analytics

Pricing: Upon consultation

Free trial: None

Support for: Mobile app and web platforms

Powered by Adobe, this analytics platform focuses mainly on quantitative analytics. Adobe Analytics offers a suite of tools that you can use to make predictions about your users' future behavior.

The platform works across multiple digital channels, so you can see all your data under a single platform.

How to analyze UX with Adobe Analytics

Adobe Analytics can be used to analyze user experience (UX) by providing insights into how users interact with a website or digital product. It allows for the tracking of website traffic, user behavior, and conversions, and provides detailed reports on key metrics such as page views, bounce rate, and conversion rate.

Additionally, Adobe Analytics allows for the creation of custom segments, which can be used to segment users based on specific criteria such as behavior, demographics, or location. This allows for a more granular analysis of user behavior, making it possible to identify patterns and trends in user behavior, such as which pages or features are most popular, where users are dropping off, and what actions are leading to conversions.

With this information, UX designers and product managers can make informed decisions about how to improve the user experience and optimize the website or digital product for maximum engagement and conversion.

Features

  • Multi-channel analysis: Adobe Analytics allows you to analyze data across all channels, including web and mobile apps. 

  • Data visualization: It provides various charts and graphs to help you visualize user data.

  • Machine learning and AI: Adobe Analytics uses machine learning and AI to facilitate predictive analytics. For instance, it can rely on user behavior and data to predict future outcomes.

Mixpanel

Mixpanel

Pricing: $25 per month (free and custom plans also available)

Free trial: None, but offers a free plan

Support for: Mobile apps and web platforms

Mixpanel is a powerful analytics tool you can use to retain and engage users with A/B testing. Trusted by more than 7,000 customers, including Buzzfeed, Uber, and GoDaddy, Mixpanel lets you build retroactive funnels. You can use them to analyze conversion rates, measure user engagement, and understand how users interact with your product.

It takes a few clicks to create cohorts and top user flows with this tool. You can ditch structure query language (SQL) writing and rely on Mixpanel to get retention analytics.

How to analyze UX with Mixpanel

With Mixpanel, product managers can gain a deeper understanding of how users interact with their product and use this information to make data-driven decisions about how to improve the user experience. Mixpanel allows the user to create funnels, which can be used to track the user journey through different stages of the product, identify drop-off points, and optimize the user flow. This can be especially helpful for identifying and resolving issues related to navigation, interface design, and overall usability.

Mixpanel also allows for the creation of custom segments, which can be used to segment users based on specific criteria such as behavior, demographics, or location. This allows for a more granular analysis of user behavior and can help to identify patterns and trends in user behavior. This can lead to increased user engagement, retention, and ultimately better conversions for the product.

Features

  • Core reports: You can get core reports, including retention, funnels, flows, and insights.

  • Advanced analysis: The tool lets you analyze the impact of future launches on user behavior. Likewise, you can find statistically significant segments in your user base or see how experiments impact your metrics.

  • Query-time data modeling: Mixpanel lets you leverage query-time data modeling without any engineering resources.

Hotjar

hotjar UX analytics

Pricing: Starts at $39 monthly 

Free trial: 15 days 

Support for: Web platforms

Hotjar is another well-known UX analytics tool that’s popular for its session recordings and heatmaps. You can also use its user feedback widgets to get actual insight from your users rather than guessing what they want.

How to analyze UX with Hotjar

One of the key features of Hotjar is its ability to provide visual data such as heatmaps and session recordings, which can help product managers understand how users interact with the product, where they click, scroll, and hover on the website or mobile application. This can be especially helpful for identifying and resolving issues related to navigation, interface design, and overall usability.

Hotjar also allows for the creation of surveys, which can be used to gather user feedback, understand user's needs and how they perceive the product. This can be incredibly useful for making data-driven decisions about how to improve the user experience.

Additionally, Hotjar allows for the creation of custom segments, which can be used to segment users based on specific criteria such as behavior, demographics, or location. This allows for a more granular analysis of user behavior and can help to identify patterns and trends in user behavior. This can lead to increased user engagement, retention, and ultimately better conversions for the product.

By using Hotjar, product managers can gain a deeper understanding of how users interact with their product and use this information to make data-driven decisions about how to improve the user experience. This can lead to increased user engagement, retention, and ultimately better conversions for the product.

Features

  • Survey templates: You can use Hotjar's survey templates to create surveys about user experience and make changes to your platform accordingly.

  • Session recordings: Watch a user's session live or replay it later with your product manager and UX design teams. You can also narrow down the recordings by referrers, u-turns, and rage clicks.

  • Save filter combinations: Hotjar lets you save your filter combinations as segments. So, you can come back to them whenever you need to, especially when working toward recurring goals. 

Conclusion: best UX analytics tool

The UX analytics tools in this guide can help you improve your user experience, boost engagement, and ensure maximum retention. By understanding how users behave on your platform and why they leave, you can make your apps as user-friendly as possible. 

With features like session replays, heat maps, issue analytics, event analytics, and purely qualitative insights, UXCam is the authority on mobile user behavior. Start your 14-day free trial to test drive UXCam’s features. 

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Jonas Kurzweg
AUTHOR

Jonas Kurzweg

UX, marketing & product nerd. Coffee enthusiast. Working at UXCam.

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