The future of product analytics: Are no code events the answer?
Learn whether no-code event tracking can bring the needed change into the life of mobile product organizations.
Overview
Mobile product teams are always sprinting…it’s just their nature. But if agile setups are the best, why are analytics solutions still just barely walking? And why do PMs often have to compromise with their hypotheses because event instrumentation can take a long time?
In this video, you’ll learn how product managers and analysts at one of the biggest loyalty apps in the UK, Costa Coffee Club, track user behavior and find opportunities in their data. They give their take on how UXCam’s no code solution can help streamline the universally tedious event tracking process.
Learn
Why measurement often falls back to traditional waterfall models, while discovery and delivery are being done in sprints according to agile frameworks
Understand
What is the process of generating product insights in Costa Coffee’s digital organization, including their loyalty app, and what are the current challenges
Discuss
How no-code (smart) events work in a mobile app environment, and how they can help product squads become independent in generating key insights
Speakers
Daniel Tomlinson
Senior Manager - Global Digital Analytics, Costa Coffee
Kaan Kuzubasoglu
Senior Digital Product Lead at Costa Coffee
Peter Gardus
VP Marketing, UXCam
