This lesson discusses how to choose the best user research method for your mobile app by considering your research goal and the effort required.

Key takeaways:

The two key considerations when choosing a user research method are:

• Goal: What do you want to achieve with the research?

• Effort: How much time, money, and manpower are you willing to allocate?

• The User Research Goal Decision Matrix and Effort Decision Matrix are tools to help you choose the best method for your needs.

• The case examples of the marketplace app and the food delivery app show how to use user research effectively, even with constraints.