This lesson introduces the Mobile App Product Management Certification Course, a comprehensive course designed to help both aspiring and experienced product managers succeed in the mobile app industry.

Key takeaways:

• The course is based on expert interviews with successful mobile app product managers, so you'll be learning tried-and-true methods and insights that are specific to the unique challenges of mobile apps.

• The course is divided into four main chapters: Plan, Discover, Deliver, and Measure, which represent the typical product management cycle.

By the end of the course, you'll know how to:

• Align your organization behind a common goal using the North Star Metric Framework

• Discover new opportunities for your mobile app through effective user research

• Prioritize and ship features with the Shape Up Framework

• Deploy features to your mobile app using progressive roll-outs

• Establish an actionable reporting structure for tracking your mobile app's performance

The course will help you:

• Circumvent the unique challenges of mobile app product management

• Prioritize which features to build, and how to build them

• Make decisions that will win over stakeholders

• Deliver with limited resources, ensuring efficiency and effectiveness

• Effectively measure your mobile app's success to guide future developments